For real estate agents, teams & brokerages

Reply to real estate leads.
Keep your team in the loop.

Blade helps your real estate team review the first SMS, understand buyer and seller needs, and pass the conversation to the right agent.

See Blade in action Explore Blade

Your website. Your CRM. Your team.

All examples on this page are fictional. No messages are sent.

A conversation, connected.BLADE

Your websiteA new message.

Buyer or seller

Your controlsReview. Adjust. Decide.

BladeThe first conversation

Jamie· Website message

Is the Oak Street home still available?

Draft for review

Hi Jamie, happy to help. What’s a good time for a quick call with our team?

Your teamThe details stay together.

MessageSummaryNext step

Agent handoff

Example only. We confirm your features during setup.

Catch the first message.Keep control.Get your agent up to speed.See the next steps ↗

Between one showing and the next

Your day moves.
Keep the conversation moving.

Bring new messages and team follow-up into the tools you already use.

Your website New messages

Blade

Slack & email Your team

Your CRM Configured on Growth

JamieIs the Oak Street home still available?

Built around the next step

Less scattered.
More connected.

A good first reply. A clearer next step. Pick the help your team needs.

Starter & Growth

A helpful reply.
With you in control.

Let Blade draft the first text for review, or keep the conversation with your agents.

Choose how replies go out

Review, edit, or reject a draft in Approval Mode. Manual Mode leaves texting with your team. Auto SMS is available on Growth for eligible messages after we validate your setup.

Explore your controls →

ApprovalManualAuto · Growth

Your team.
Your decision.

JamieBuyer · Website message

Is the Oak Street home still available?

Draft for review

Hi Jamie, happy to help. What’s a good time for a quick call with our team?

Your reply settings. Auto SMS needs an eligible, validated Growth setup.

Blade helps with the first conversation. Your agents handle showings, advice, and the sale. We confirm and test your features before switching them on.

See the next steps

From their first message.
To your next conversation.

One connected path. Your team stays in control.

Your websiteA new message

Jamie · We’re looking for a three-bedroom home this summer.

BladeYour reply settings

Draft for reviewHi Jamie, happy to help. Which area do you have in mind? Our team can talk through the next step with you.

Your teamReady for the next call

Buying or sellingBuying a homeWhenThis summerHome & areaThree bedroomsStill to askArea to confirm

Morgan · Example agent

Example conversation

01
They reach out.
A buyer or seller reaches out on your website.
02
The details come together.
Blade brings what they’ve shared into a short summary.
03
You choose how to reply.
Review the draft, let your team text them, or use eligible Auto SMS under your agreed setup.
04
Keep learning what they need.
On Growth, Blade can ask your agreed follow-up questions by SMS.
05
Your agent takes it from here.
Your team gets the message and key details. Configured CRM sync is available on Growth.

Fits into your day

Keep the tools
you already know.

Keep your website form. Get a heads-up in Slack and email. Add CRM sync on Growth.

↗

Follow Up BossGrowth CRM sync

↗

HubSpot & SalesforceGrowth CRM sync

Slack & emailTeam alerts and conversation details

Connections are configured and tested for your account. Final CRM handoff requires a dedicated Blade field.

Pricing

Choose what your team needs.

Start on a monthly plan or save 20% by paying yearly.

Start with a reviewed reply

Starter

$499 / month

No setup fee. Billed monthly.

Get the details, alert your team, and review the first text before it goes out.

New messages from your website
Intent, urgency, timeline & budget
Slack and email alerts
Buyer and seller summaries
Approval Mode for first SMS

Estimated setup: 3–4 business days

Keep the conversation moving

Growth

$999 / month

No setup fee. Billed monthly.

Keep the conversation going with agreed SMS questions, CRM handoff, and reminders for priority messages waiting on your team.

Everything in Starter
CRM message & final conversation sync
AI email draft for human review
Auto Mode & SMS conversations (after account validation)
Response Guard
Weekly Intelligence & team follow-up

Estimated setup: 5–6 business days

For your brokerage

Enterprise

Custom

Let's talk. Priced around your infrastructure and volume.

For higher-volume brokerages or multiple teams with custom integrations, routing, onboarding, and support needs.

Higher-volume and multi-team workflows
Custom CRM mapping and advanced integration scoping
Routing, security, and retention requirements
Custom onboarding and support

Estimated setup: 4–6 weeks, by agreement

Let's Talk

Before activation, we agree your plan’s scope and test the enabled workflows with your account. SMS requires a verified sender, consent, and messaging settings; final CRM handoff requires a dedicated Blade field. Setup estimates begin once the required access is provided.

Clear billing. Clear terms.

USD pricing. Annual plans are charged upfront; monthly equivalents are rounded.

By subscribing, you agree to our Terms of Service, Privacy Policy, and Data Processing Agreement. See our Refund Policy for refund eligibility.

Your team stays in control

You choose
how to reply.

Keep your CRM. Choose how much help you want with the first conversation.

01 Approval Mode Review first

Read, edit, and approve the draft. The SMS goes out only after a person approves it.

02 Auto Mode Eligible SMS

On a validated Growth workflow, Blade can send eligible SMS and continue qualification within your configured rules. Your agent takes over when a person is needed.

03 Manual Mode Your team sends

Blade summarizes the message and alerts your team. AI outbound SMS is off; outreach stays with your agents.

Security & control

Your name is
on that reply.

You decide how messages go out. We check the sending rules with you before your workflow goes live.

Messaging boundaries

Consent signals, quiet-hour settings, and STOP opt-outs are part of account validation.

A person has the final say

Review drafts in Approval Mode. Conversation history and Fair Housing-aware review flags help your team check the context.

Credentials stay out of forms

We use a temporary secure share for integration credentials. Paddle handles card details and checkout.

Controls support your workflow; they do not guarantee legal compliance. Privacy Policy · DPA

Before we talk

A few good
questions.

Will we have to change our CRM?

No. Blade connects to your website form and passes the message and useful details to your team. Growth supports configured Follow Up Boss, HubSpot, and Salesforce sync.

Can we review texts before they go out?

Yes. Approval Mode waits for a human to review and approve. Manual Mode keeps outreach with your team. Auto Mode is configured only for eligible SMS in a validated Growth workflow.

Can we see how it will work before activation?

Yes. During setup, we confirm your features and test replies, follow-up questions, and agent handoff with your account.

How do we get started?

We agree on what your plan includes, connect your tools, and test your setup. Estimated setup is 3–4 business days for Starter and 5–6 for Growth after required access is provided. Enterprise timing is agreed separately.

What about SMS consent and lead data?

Your form provides the consent signal. We check consent, quiet hours, and opt-out handling during account validation. Lead data is used to deliver your workflow, not for resale or our marketing. See our Privacy Policy.

Can we cancel?

Yes, through Paddle billing. Cancellation stops the next renewal. See our Refund Policy for eligibility and applicable rights.

Explore the workflow

First reply. Lead details. Agent handoff.

See the reply options, practical examples and setup questions for each step.

First response

The Team

You know who’s on the other end.

Eray Lek

Co-Founder &
Lead AI Engineer

Mehmet Ali Güven

Founder &
Automation Architect

Eylül Öztorun

Co-Founder &
Graphic & UI Designer

Meet the people who connect your website, set up Blade for your team, and help you get started.

Let’s talk real estate

How are you handling
new messages today?

Show us your website and tell us where deals get stuck. We’ll show you how Blade can help with the first reply, follow-up, and the handoff to your team.

Prefer email? Write to info@bladeagentai.com.

Reply to real estate leads.
Keep your team in the loop.

Your day moves.
Keep the conversation moving.